Privacy Policy
Last updated 27 October 2026
This policy explains what personal information go!App collects, why, who we share it with and the rights you have. Please read it together with our Terms of Use.
1. Who we are
The go!App platform at https://app.go-app.co.za (the "Platform") is operated by Go App Web Solutions (Pty) Ltd, Registration No. 2025/175024/07, of 7 Batya Street, Kenridge, Cape Town, 7550 (the "Company", "we" or "us").
We process personal information in line with the Protection of Personal Information Act 4 of 2013 ("POPIA") and, where it applies, the EU General Data Protection Regulation ("GDPR"). Our Information Officer can be reached at admin@go-app.co.za.
2. Business owners and their customers
The Platform lets businesses publish a mobile app and receive requests from their customers. That means we handle information for two groups:
- Business owners who register an account. For this information, we are the responsible party.
- Customers of those businesses who send a quote, booking or enquiry through a business's app. The business is the responsible party for this information. We store and deliver it on the business's behalf as an operator, and only use it to provide the Platform.
If you are a customer and have a question about how a business uses your details, contact that business first. We will help where we can.
3. What we collect
From business owners:
- Your name and email address, and your password, which is only ever stored in a scrambled (hashed) form.
- The business details you choose to publish: business name, contact person, phone and WhatsApp numbers, email, address, trading hours, logo, photos, prices and tool settings.
- Messages you send us for support.
From customers who contact a business:
- Your name and cellphone number.
- What you enter in the form, such as job details, a preferred booking date and time, calculator figures or a message.
Technical information: sign-in cookies, IP address, browser and device type in our server logs, and anonymous usage statistics (pages viewed and visit counts).
We do not ask for ID numbers and we do not collect or store payment card details on the Platform.
4. Why we use it
We use personal information to:
- Create and secure accounts, confirm email addresses and reset passwords.
- Publish each business’s app and deliver customer requests to the right business.
- Respond to questions, support requests and complaints.
- Send essential service emails about your account, plan or the Platform.
- Prevent fraud, spam and misuse, and keep the Platform secure.
- Improve the Platform using statistics that cannot identify you.
- Meet our legal obligations.
We do not sell personal information. We will only send marketing emails with your consent, and you can opt out at any time. We will not use information for a purpose that is incompatible with the reason it was collected.
6. Information that is public
Anything a business publishes on its app, such as its name, contact details, address, photos and prices, is visible to anyone with the link. Business owners should only publish details they are happy to make public. Customer requests are never public; only the business and the Company can see them.
7. Character images of business owners
The About me tool lets a business owner record a short selfie video, or upload a video or photo, to create an animated character of themselves. An image of a person's face can be biometric information, which POPIA treats as special personal information, so we only do this with the owner's explicit consent, given each time they create a character.
The video stays on the owner's device. Only the one still frame the owner chooses is sent to us, and we pass it to our AI image provider (OpenAI, through Vercel's AI Gateway) to draw the character. We do not store that frame; we keep only the finished character image, and we do not use it to identify anyone.
On paid plans the owner can instead choose to use their own photo. In that case the chosen frame is not sent to any AI service; it is cropped, resized and stored as the owner's picture, again only with their explicit consent.
The character is shown publicly on the business's app once the owner switches the tool on. The owner can delete it at any time from the tool's settings, which removes it from our storage. Only business owners can create a character, and only of themselves.
9. How we protect it
All connections are encrypted, passwords are hashed, email addresses are verified, and access to customer requests is limited to the business that received them and the Company's administrators.
No system is completely secure. If we believe personal information has been accessed without permission, we will notify the affected people and the Information Regulator as POPIA requires.
10. How long we keep it
We keep account and business information while the account is active. Customer requests are kept until the business or the Company deletes them, or the business account is closed. After that we delete or de-identify the information within a reasonable time, unless the law requires us to keep it longer or we need it to establish or defend a legal claim.
11. Your rights
Under POPIA you have the right to:
- Ask whether we hold personal information about you and request a copy.
- Ask us to correct or update information that is wrong or out of date.
- Ask us to delete information, or delete your account.
- Object to us processing your information, or withdraw consent you gave earlier.
Email admin@go-app.co.za to use any of these rights. We may need to confirm your identity first. Business owners can also update most of their details themselves in the dashboard.
If you are unhappy with how we handled your information, you may complain to the Information Regulator of South Africa at inforegulator.org.za. We would appreciate the chance to fix it first.
12. Children
Business accounts are for people aged 18 or older. We do not knowingly collect personal information from children.
13. Changes to this policy
We may update this policy to comply with the law or to reflect changes to the Platform. We will publish the new version here and update the date at the top. If a change is significant, we will also email registered business owners. Continuing to use the Platform after an update means you accept the updated policy.
Go App Web Solutions (Pty) Ltd · Registration No. 2025/175024/07 · 7 Batya Street, Kenridge, Cape Town, 7550